Why the article is helpful
- Tested two ballots which differed in language and presentation
- Voters voted more accurately with plain language instructions, recognized, and had a preference between the two ballots
- Provides plain language guidance to use on ballots
The authors compared two ballots that differed in wording and the presentation of language in order to determine if voters had a preference, could vote more accurately, and could recognize the difference in language. Issues with straight-party voting and reviewing votes were discussed as well. Based on the study results, the authors provided a plain language guidance to use on ballots and found that voters voted more accurately with plain language instructions, recognized, and had a preference between the two ballots.
Additional details
Key points from this study:
- Language matters
- Education matters
- Location, gender, age, and voting experience do not matter
- People recognize plain language
- People prefer plain language
- Straight-part voting confuses many people
- Some voters do not have a good grasp of levels of government
- Usability professional can make ballots and other voting materials more usable through research and consulting
- Even in a summarize test, usability specialists often see ways to improve the product for its next release
Links to article
Redish, J. G., Chisnell, D. E., Laskowski, S. J., & Lowry, S. (2010). Plain language makes a difference when people vote. Journal of Usability Studies, 5(3), 81-103.